Facebook has reached its teens, oh no! Facebook has been around for 13 years making it one of the oldest, and most popular social media sites. It is constantly evolving to meet the needs of its users. Therefore, Facebook has to be interesting and entertaining so that it stays a relevant site that people enjoy using. Facebook has an impressive 1.79 billion active users which makes it a prime location for businesses to interact and engage with their target market.

 

Set up saved audiences

Facebook has an interesting feature for companies where they can save audiences, this can be especially useful if you want to target a specific market. Within Facebook’s Business Manager, you can create custom audiences based on set parameters. This enables you to advertise to certain groups of people, making sure that your niche content meets the right demographic. Sending the content to the right people will make sure you are getting the most out of your content, this can build brand awareness and increase sales.

 

Call to action

The call to action feature is basically a contact button on your businesses Facebook page. If you haven’t already, take advantage of this function, which makes it easy for customers to get in touch with your business. The contact button is positioned in the bottom right-hand corner of your cover photo.

 

Be responsive to messages

Being able to respond quickly to customer queries is very important because Facebook can now record and state on your page the length of time it takes for you to respond, meaning customers can see this. If you have a quick response time it will encourage consumers to interact and find out the information they need to help them in their decision-making process. Having a quick response time can also give you an advantage over competitors. Many people use Facebook because it is convenient and can help them find out information quickly. If you can respond to messages or comments quickly, it will make them see your brand in a positive way.

 

Tag your products

One of the newest updates on Facebook is the introduction of tagging products in posts. This is simple to do on a business page when you write a promotional post, Facebook will ask and show you how to tag products. Easy. This feature will allow consumers to see something they like in a post, and easily access the product page in a click.